At Innerwork, we believe that true health encompasses both individual wellbeing and the health of our planet. This philosophy drives every decision we make, from sourcing ingredients to packaging products. We're committed to improving the world from the inside out, incorporating sustainable materials and practices into our production process and continually striving to reduce our environmental footprint.
Our packaging revolution is a key manifestation of this commitment. Recognizing the environmental impact of traditional materials like bubble wrap and plastic fillers, we've embraced natural, biodegradable alternatives wherever possible. Our primary innovation is the use of corrugated paper made from 100% recycled materials as a protective wrap for our vitamin bottles. This paper provides cushioning comparable to bubble wrap, ensures product safety, and is fully biodegradable and recyclable.
We also utilize kraft paper for additional protection and as filler material. This versatile paper replaces plastic peanuts or air pillows, can be molded for custom protection, and is both recyclable and compostable. By using aluminum bottles for liquids and 100% recycled PET bottles for gummies, we project diverting over 100,000 pounds of virgin plastic from production annually, potentially lowering our packaging-related greenhouse gas emissions by up to 40% compared to traditional plastic options.
Our sustainability efforts extend beyond packaging. We aim to source 80% of our ingredients from organic, fair-trade, and local suppliers within two years. Our zero waste initiative targets achieving zero waste to landfill status by 2030 through partnerships with recycling and composting facilities and optimized production processes. We're also implementing sustainability training and eco-challenges for employees, aiming for 100% participation in at least one initiative annually from our first three years of operation.
Looking ahead, we plan to make our jars out of 100% post-consumer recycled material and expand our packaging take-back program to create a closed-loop system. These ambitious goals reflect our ongoing commitment to sustainability and our belief that businesses can thrive while prioritizing planetary health.
For our customers, supporting Innerwork means more than just purchasing quality vitamins; it's a vote for a more sustainable future. As we continue to innovate and inspire, we're proving that business success and environmental responsibility can indeed go hand in hand, truly improving the world from the inside out.
